Public Relations

At Resonate, we believe that actively managing your relationships is the best way to enhance and protect your reputation. We believe in authenticity and conviction and would never risk your reputation with the short-term tactics of spin. We take an evidence-based approach to all your public relations needs.

Strategic Communications

We develop strategic communications plans that are research-driven.

To achieve this, we develop an understanding of our clients’ needs and goals and then we find out what their stakeholders want and need. We take this evidence and roll out a campaign that delivers on the goals of our clients without creating unnecessary work for them.

Our campaigns enable our clients to speak with conviction and to deliver the right messages through effective channels so that they resonate with their audience.

Content creation and delivery

We believe in the power of authentic storytelling. In fact, it is the only way to be heard above the incessant noise coming from all mediums, devices and directions.

Working with our design and technical partners we can deliver your story through any medium and platform, but it is the way we craft the message that counts. It’s not what you say that counts. It’s how you’re heard.

Market research

Your stakeholders are unlikely to tell you directly how they really think and feel, and yet without this information even a brilliant strategy will fall short of its mark. To influence someone you need to understand the motivation behind their actions.

We will use the most relevant social research method for your problem to discover and understand the opportunities and threats you are facing.

Creating a sound evidence base informs all that we do at Resonate.

Media management and training

Your reputation is the most important thing you have, and many reputations have been damaged by misunderstanding the way the media game is played.

We will work with you to develop proactive and reactive crisis communications strategies, but more importantly, we will help you better understand the environment so you can identify trouble before it arises.

Government relations

Government relations shouldn’t just be the domain of big business. Organisations, large and small, have the right to be heard and served by politicians and policy-makers.

Everyday businesses are missing out on entitlements from government simply because they don’t speak the bureaucratic language or don’t know how the system works. We can help you access government services or influence policy-makers to remove the hurdles in the way of your business.

We have a proven track record of influencing significant policy and legislative change at all levels of government.

Change management communications

Too many organisations are paying project managers big bucks to deliver expensive, complex IT projects but are not preparing their people for the change that comes with them. If they do have a change management strategy it is too often written by the techies using IT jargon that those who speak human can’t understand.

Jargon and poorly explained change is a sure way to create opposition and angst in your organisation. Let us help you avoid opposition and create advocacy when you confront change in your business.

"We can afford to lose money — even a lot of money. But we can’t afford to lose reputation — even a shred of reputation."

− Warren Buffet

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."

− Warren Buffet

"Esse quam videri - To be, rather than to seem "